When it comes to clothing, sometimes simplicity is best. Let’s face it: not everyone can pull off nine-inch stilettos and beyond outrageous prints. If you’re one of the few who can- congrats- but if you’re one of the many who can’t, don’t feel too bad. Many people prefer comfort to style. Besides, while you’re out there conquering the world, choosing comfort over style seems like the more realistic route to take.
Luckily for those of you who fall into this category, there is brand looking out for you. Founded in 2012 by Britt Cosgrove and Marina Polo, SVILU is a brand that breaks all the rules when it comes to fashion. The brand stands contrary to a lot of fashion that is created to be stylish, not necessarily comfortable: instead, SVILU is a brand that not only exhibits comfortability and style-ability, but also sustainability- all packaged in a chic product. SVILU re-addresses the fundamentals of a woman’s wardrobe by offering environmentally sustainable and socially sensitive staples for modern dressing.
Born in New York and raised in Paris, Marina Polo was always inspired by menswear and how the silhouettes would gracefully drape over a woman’s body. This helped when she graduated from Central Saint Martin’s Art College and interned at menswear label Cloak in New York. A little farther away, Britt Cosgrove grew up in Hunting Valley, Ohio and graduated from Parsons School of New Design in New York. She also built quite a hefty resume working with Prada, Hogan, and Tommy Hilfiger. Further down the line, the two would meet and create one of the best sustainable clothing lines on the market today.
Both Polo and Cosgrove’s influences are evident in SVILU ‘s designs. The brand is made up primarily of soft knits, tailored pants, cotton dresses, carefree skirts, and structured jackets. What’s unique about SVILU is the range of environmentally sensitive fabric from which all their clothing is constructed. These include Tencel, a textile made from eucalyptus pulp, Modal, made from Beech Trees, organic cotton, and Bermberg/Curpo, fabric made from the linter of the cotton ball. The brand also makes use of digital fabric printing, on a large-format inkjet printer specially modified to run fabrics. Unlike conventional textile printing, digital printing entails very little waste of fabric, ink, water or electricity.
Another feature bound to appeal to U.S residents is the fact that every piece from the brand is actually made in the U.S. Think of it as an all-inclusive package with an added bonus. I was always told that when something sounds too good to be true, it probably is. In this case, however, the saying doesn’t hold.
You won’t find hidden agendas when it comes to this brand. What motivates SVILU is a pure and honest aesthetic. What one earth could be better than that?
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