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The Psychology of Colour

Selecting colour is about more than just decoration: different colours can have a psychological impact on how we perceive our surroundings.

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Colour is an element which is involved in almost every aspect of our lives. Whether we’re using it to decipher objects and create contrast, add energy and life to a space or wardrobe, or creating legends and representations, colour serves deeper purposes which we often overlook.

The following infographic was created to emphasize the ways in which colour relates to psychology and how it truly affects our day to day lives. The next time you’re painting a room, designing an advertisement, or even getting dressed consider consulting this chart to determine how your colour choices effect your surroundings.