Fashion is a no-brainer when it comes to the many things I adore, along with gummy bears, sappy romantic comedies, 90’s boy bands, and vintage dresses. But one thing that I find truly interesting, above the previously mentioned, is the quality of my clothing. It is no secret that the planet we call home is critically suffering and it’s also undeniable that we could be to blame for that. So when the notion of eco-friendly clothing found its way into my wardrobe, I’ll admit I gave myself a large pat on the back. Discovering a way to be both chic and kind to the planet is beyond words.
This is where Swishing comes in. What is Swishing you ask? Swishing is a part of Futerra (the U.K’s top sustainability communications agency) and is a type of consignment party done between friends. The entire development makes you wonder, “Why haven’t I come up with it first?” It’s a brilliant concept, combing friends, clothing, and the object that is dear to us most; the planet.
Swishing was founded by Lucy Shea who also happens to be the Chief Executive of Futerra. The whole purpose of Swishing is to bring nice, clean, presentable clothes into the hands of women who will give them a good home. It’s thrifting done organically. What could be better than that? For a fashion-starved student such as myself, the notion of Swishing seems like a godsend and for those of you who aren’t religious; a wonder.
It’s a craze sweeping the U.K and finding its way into the ears of some of fashions V.I.P’s. Jess Cartner-Morley, Fashion Editor at The Guardian, was quoted stating that the theory is “the future of fashion”. The future of fashion is a pretty big allegation but I guess if it’s coming from someone who knows a thing or two about fashion; then I’ll have to take her word for it. To be frank, none of us know what the future will bring mainly because we’re not all psychics.
The only thing any of us can hope for is a safe and clean planet. But if this is the road that all of us fashionistas have chosen to go down; I have a feeling that the planet is well on its way to a safe and clean future.
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