Last night saw the SOURCE Award 2012 ceremony powered by the Ethical Fashion Forum. These global awards for sustainable fashion recognised the engagement and support of individuals and companies dedicated to driving sustainable fashion forward. Divided into 12 categories from Retail Leader to Sustainable Supplier and Independent Boutique, more than 100 nominees were shortlisted. We have picked three of the lucky winners to introduce to you:
OUTSTANDING CONTRIBUTION: Recognising outstanding contribution to furthering sustainability in the fashion sector. And the winner is: Safia Minney! Most of you eco-conscious fashionistas will already know her as the founder of Fair Trade and environmental fashion label People Tree. She certainly is a pioneer, seeing as the first People Tree collection launched in 1997 and in 2011 got actress and style icon Emma Watson, who was also shortlisted for an award, on board as face of the brand and designer. Congratulations Safia!
AFRICA AWARD: Recognising the potential for fashion business to transform livelihoods and opportunities in Africa. And the winner is: SOKO Kenya! Set up in 2009 by Joanna Maiden, the vision behind SOKO Kenya was to provide a link between the international fashion industry and local communities in Kenya. Employment opportunities with fair wages were created to improve people’s livelihoods in impoverished regions significantly on a long term basis. Congratulations SOKO Kenya!
RETAIL LEADER. For recognising commitment to sustainability by leading, mainstream and corporate retail chains. And the winner is: ASOS! One of the most popular fashion websites in the world, it launched their Green Room in 2010 for the ethically minded shopper. It supports fair trade principles as well as traditional craftsmanship and features environmentally friendly textiles. It also includes its own ASOS Africa collection, produced with the help of SOKO Kenya. They have done a great deal to reduce their carbon offsets by adopting the Ethical Trade Initiative (ETI) Base Code in 2008. We are grateful as they donated some of their Green Room items to our silent auction at Bid for Better next week! Thanks and Congratulations ASOS!
Previous in Eco Fashion: Panchachuli – How Hand Looms Are Transforming Women’s Lives