This short film is set in the near future, following a family through their day. All members of the family interact naturally with products that look familiar to our current standards, yet behave differently –enabling hyper-interactivity between people and computers. The material in focus is a transparent surface referred to as “glass“, which integrated with the everyday objects that define living standards in the developed world, now. The idea is to explore the future integration of high-tech products in normal people’s lives through the perspective of a family who embrace touch-sensitive interfaces which link sensors, computers and internet across their homes and neighbourhoods.
Interestingly, the film was commissioned by Corning – a world leader in specialty glass and ceramics. As the production house describes on vimeo, the film aims to combine “cinematography and visual effects to create a new standard for glass commercials, and corporate videos everywhere.”
This film counts as an example of ‘Design Fiction’ – using the method of story telling to draw attention to a certain area of interest, be it materials, products or concepts. In the course of the narrative, design fiction outlines the impact such products would bring to the world if they really existed and in some cases even convincing (or at least confusing) the audience of their actual existence.
Fiction is evolutionarily valuable because it allows low-cost experimentation compared to trying things for real. (Denis Dutton on Twitter)
This technique can be used in various ways: from story telling through the medium of film, photographic stories, installations/exhibitions to actual product propositions(with added fake media stories that cause the real media to react) and narratives told in twitter form. Design Fiction is often called Critical Design and is perfect to explore the boundaries of the possible. It is definitively a fascinating tool using the power of human imagination to the limit.