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StartUp Britain is a campaign; we aim to encourage, accelerate and celebrate entrepreneurship in Britain. We also inform the public of services available to them. But our campaign would not be able to do any of these things without our sponsors, AXA, Dell, Intel, Intuit, PayPal and Magento Go.
Our sponsors are brilliant, and perfectly suited to our company. Not only do they sit down with us, to help us to shape the direction of our campaign, and provide us with the means for the cause, but they are also able to offer our audience of entrepreneurs products, and offers that can truly assist their business’ growth.
The Marketplace on StartUp Britain’s website provides a platform for entrepreneurs to discover offers and events available to them, and our sponsors’ offers play a starring role here. But the StartUp Britain Bus Tour has taken the wonderful opportunities our sponsors provide around the UK, as part of our initiative to encourage and accelerate entrepreneurship in Britain.
After the bus was decked out with StartUp Britain décor, it was strapped up with laptops and desktops from Intel and Dell (links to market place deals). These computers are used for three things: allowing students to sign up to StartUp Loans, claim their free .CO domain names, and to fill out a tour survey to win a Dell laptop. Interestingly, 66% of these students think that a computer is the most important piece of equipment when starting a business. And I have to agree with them.
So, we’ve got the basics – a computer. But what does the entrepreneur need now? Why, a website of course! In this technological day and age, it didn’t happen if it isn’t on Facebook, and you don’t exist unless you have an online presence. .CO have given students who visit our bus the opportunity to register a domain name, which gives them ownership, for free, for a year. Then, Magento Go will build your website, to an extremely high standard – it is a tool used by the likes of TOMs – at half the price, for a year, or for free for 30 days.
Okay, I’ve got my computer, and my website. What’s next? The third port of call seems to be an online selling platform; an alarming amount of students I have spoken to over the duration of the bus tour already use PayPal. It is at this point that I start banging their head against a wall and screaming ‘WHY DIDN’T YOU CASH IN ON STARTUP BRITAIN’S MARKET PLACE DEAL?!’ I’m joking, because I don’t do that. But I do kindly let them know about PayPal’s offer for them, which more than halves fees for 6 months, and slide them a business card, which has the contact details of PayPal experts who are in the know of everything eCommerce.
Soon, you will experience an awkward moment. Your brain will fry and your calculator will explode because you’re doing too many sums. I’ve encountered a few students suffering through this awful affliction. They often smell like sulphur and have a few sparks, and a little smoke coming out of their hair. I usually pour a bucket of water over their heads and then quickly pass them a 30 day free trial of Intuit QuickBooks, they usually plant a huge kiss on my face after that.
By now, you’re pretty set up in business. But you’ve started losing sleep at night because you’re worried about mistakes that could happen, for example, the accidental damage of a client’s property. This is where AXA comes in – they already provide a 10% online discount, but they give those associated with StartUp Britain an extra 5% off.
Our StartUp Britain Bus Tour brings together each important component to launching a business, fires it up with funding from StartUp Loans, and sprinkles it with the guidance and knowledge of entrepreneurs and business advisors. And delivers the dish to various Universities and Further Education colleges (many of which are Gazelle), spreading knowledge, like the softest butter, around the UK.
We couldn’t do it without them.