In the throw-away society that we live in, with 1.5 million tonnes of clothing and textiles going to landfill every year in the UK, it’s become much easier and cheaper to replace a garment rather than repair it. But recently we came across a new project by Steven John Buchanan Dyson, ‘Modular Design Ethos‘, which looks into replacing different components of a shoe as they succumb to the effects of ageing. The project uses the Converse Shoe Company as a branding agent, to demonstrate how the design could work coherently with a modern day brand.
Urban Times spoke to Steven about his project, where he said:
‘Sustainability represents the future. It is a major trendsetter for design, and will present designers throughout the entire creative industry with opportunities to design for the procurement of a better future. In essence it is a selfless driver, and is against consumption for the sakes of consumption and planned obsolescence. The aim of this modular design ethos, along with an embedded aversion to obsolescent practices, is to allow for products to have a longer life cycle, and increase their avoidance of premature disposal or waste. It works by introducing modular elements to a product incrementally throughout its life cycle. The design allows for the purchase of a shoe, which provides prolonged protection for the consumers, on a physiological level, through the augmentation of the shoe when one of the modular components life cycle comes to an end. With this practice, at no time is an entire shoe being thrown out, just sections of a shoe, which are already divided into core materials; helping with the recycling stages too.’
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