Jill Heller

Biography

PureThread Founder Jill Heller is a passionate tastemaker and trendsetter with expertise in the designer and contemporary fashion market. She always anticipates the waves of the future, both in fashion and in its greater context. PureThread is based on her intentions to define contemporary beauty in deeper terms than the surface charm of a beautiful garment.

With small companies improving eco design and larger design firms starting to implement sustainable initiatives, her goal is to place more and more sustainable fashion – and the stories behind it - into the hearts and closets of her clients. Because Jill represents both the traditional side of fashion and beauty and the renewed ethics around protecting our world, her selections reflect a rare, discerning edit of the marketplace.

Jill launched PureThread in 2010. Presenting her vision of clean sophistication by showcasing contemporary designer brands and merchandising the finest in casual luxury ethical fashion, she selected special items from a diverse array of designers based on her taste level and intuition. The lifestyle shopping atmosphere fostered a unique connection with the customers as they discovered their own personal expressions of style.

Jill's true talent was always styling women, leaning on her natural understanding of trends, knowledge of designers, and innate ability to pull great looks together for individual women, as well as fashion buying and merchandising.