Quality content is still the best tactic to use to show up on the home page of Google search results. Google and all other search engines want to give their users the quickest and best answer to their questions. And low quality, keyword-stuffed content will not help them accomplish their goal. Consequently, to optimize your website for search engines, you should strive to consistently provide high quality content. In this article, we will be discussing the true meaning of quality content for SEO.
What is High Quality Content?
As a marketer or website owner, quality content is not just an article written on your webpage or posted on your blog. Quality content for SEO has the following characteristics:
It is worthy to be shared. Quality content is any piece of information that Google decides is worthy to be shared with their users. It should provide real answers to people’s questions. This type of content is what people want to read, watch, study or digest because it is informative or entertaining. Subsequently, users of this content will pass it over to their circles or mention it in social media.
It attracts links. Good content will naturally attract links from other blogs and social media. That is why Google likes to share content that other people are sharing. Google believes that the content, which hundreds of other people are sharing, must also be worth sharing with their own users.
It builds trust. Quality content builds trust in the eyes of search engines. But for you to create credible content, you need to consistently provide unique content. Your content should also be focused on customer’s needs rather than on selling products.
Even though everyone marketing their business online needs to do this, they may not have the time and expertise for it. Hence it may be more appropriate to hire an agency that can help to create consistent, unique, high quality content. Nevertheless, here are a few tips on how to create quality content.
1. Get Familiar With Your Readers
Your content should focus primarily on your customers’ needs and desires. To find out what will interest your customers, try and answer these questions: What are their frequent questions? What are their concerns? What are their goals? Remember that quality content, in the eyes of search engines, is an answer to your readers’ questions.
2. Speak In Your Customer’s Language
You need to listen more to your customers. How do you do this? Visit forums and read the questions they are asking. Connect with your customers through social media. Read their comments on your blog posts and other prominent blogs in your field. Then, use their own language, to talk about your products, in your content.
3. Target Your Customers, Not Your Sales
Always remember that blog posts are not sales pages or product brochures. But you can use them to provide valuable content that can generate interest in your products and services. Additionally, you should use your content to build a strong relationship with your prospects and clients. Once credibility is established, you will have a steady stream of fresh and repeat visitors. This will lead to more social signals and links from other blog posts. Eventually, your website’s rankings will rise steadily.
That was a brief discussion on the meaning of quality content for SEO. Do you have any questions or ideas about how to create quality content for SEO? Kindly share them in your comments. Thanks.