With sustainable fashion blooming at London Fashion Week, fashion and culture have done it again: delivering us the new sustainable fashion brand Eno. This handmade fashion collaboration has been a success, not only for our environment, but also for our furry friends.
The Eno fashion brand is the creation of the ‘Eno sisters’, Anobea and Andriana. Their love of fashion, coupled with their desire to positively impact the environment, comes through in all their products. Their designs are inspired by their West African heritage, and given with an urban London twist.
Anobea has previously worked in the fashion industry and holds qualifications in textiles design, while Andriana is a graduate of the prestigious Slade School of Fine Art in London. Both formed a business team amongst close friends and family in UK and Ghana. Everyone in this team plays an important part in the business, with contributions from Andriana’s husband Ralph, her best friend and animal-lover Lucy, and through Ghanaian connections from cousins and friends.
Most Eno merchandise come from Ghana and is made from 100% conventional cotton hand-dyed African fabric, along with recycled glass tribal beads. Each piece fuses bold print combinations with charmingly demure patterns and flawless construction. The pieces make reference to cultural practices that have been carried out around the West African region for centuries. The original dying techniques among many tribes, such as the Ashanti, used bright colours, and trade between tribes were rare as fabric was considered a mark of tribal identity.
Eno has a strong commitment towards sustainable fashion. One of their main commitments is using recycled cardboard to keep their envelope clutch bag in shape, and the lands of Ghana clean. Nothing gets wasted- Eno uses anything that can be recycled. Their unique creations use the old to create the new. Their pieces are fun and colourful, include many wonderful components carefully sourced, and embrace mother earth above all.
Eno pieces should be a hit for all vegan and eco-friendly buyers this spring. Limited selected items are sold within from their online shop, while a wider selection of items can be found at their stall at Spitalfields Market on a Friday. Limited edition collections and new arrivals can also be viewed here.
Don’t be a fashion victim! Help play your part in making the planet a better place, and do it in style. Be part of the movement this year: say no to animal testing and yes to recycling, and remember: one man’s trash is another man’s treasure. Brighten up your day and outfit with one of Eno’s Afroccessories.