As Twitter launched its first video post via Vine last week, the digital community was abuzz with what another visual-centric social network, the “6-second Instagram for video” many asserted, could mean.
But no sooner did the video social service launch, did Facebook step in and crush any hope that we could seamlessly link it to the rest of our social personas. Attempting to find our Vine friends through Facebook, the below image to the right show what we were presented with…
Facebook has since release a very ambiguous explanation of the situation, without directly referencing Vine but rather focusing on its platform policies.
While a major reason for this shift may be the fact Facebook doesn’t want to hand over any incredibly valuable who-follows-who data, especially to a competitor like Twitter, my colleagues and I couldn’t help but hypothesize about another possible motive – Facebook wants its own piece of the pie.
While Facebook could certainly build a comparable offering on its own, we imagine the social networking behemoth will look outside the company.
So what already established video service is likely to catch the attention of Facebook?
While there are more than a handful of (at least somewhat) similar apps out there vying for attention and/or possibly an “acquhire” situation, our guess is that Tout is leading the pack; the real-time information network that lets you receive 15-second video updates on any topic direct from your smartphone. Tout also lets you follow brands and personalities who share regular video updates, as well as engage with them in real-time.
Why will it pique Facebook’s interest? It’s a very simple, clean app … and Facebook has already given it access to their data, allowing you to connect and login via your Facebook profile. Even Tout’s CEO, Michael Downing, told Forbes that whatever the outcome, Vine’s rollout means validation for Tout, not the death of it. We also wouldn’t count Viddy out, especially given the app gained a fair chunk of users back in 2012.
Are there any other video startups that Facebook should be eyeing up in response to Vine? Comment below!