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Tracking the Rising Health Food Trend in China

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A new health food trend is emerging as incomes for young urban professionals in China (aged between 20 and 40) continue to rise. Due in part to recent food related health scares such as chemically tainted milk and recycled “sewer” oil, buyers with more money are becoming more selective about their food purchases in China, choosing organic and vegetarian options over others. So much so that it is expected to grow at 17% per year to a $71 billion market by 2015.

In this month’s Visual Trends infographic we look at other drivers of the health food trend in China as well as how food companies can address this growing trend.