It’s no secret that President Obama’s campaign has been consistently more tech-savvy than Mitt Romney’s, but is that enough to earn Obama a second term?
In a sense, a presidential candidate’s use of technology reflects several traits: a desire to connect with youth, to ensure information is accessible by any means necessary, and to make innovation a priority. But does the amount of page likes or hash tags really reflect support of a candidate, or just conversation?
An infographic created by SocialBakers rates the effectiveness of the campaign’s on Facebook, using analytics to rate like counts, engagement and interactions. Right click on the image and view in a new tab to see the graphic larger. The SocialBakers website has other infographics reflecting data from other social networking sites, including Twitter.