While President Obama has achieved many feats including being the first African-American President, his re-election has ignited public support worldwide. This is most evident in his newest feat of achieving the most popular message in Twitter history. As of November 7th 2012—just one day after his re-election—the message “Four more years” accompanied with a photo of him embracing his wife Michelle was retweeted over 779,501 times.
If this was not enough, the very same picture received over 3.9 million likes on his official Facebook page while also receiving over 182,000 comments. This gives President Obama not only the most retweeted message in Twitter history, but also the most liked in Facebook’s history.
Obama first used social media during his 2008 campaign which helped secure young voters during that election. His continued use of social media has only further established a stronghold with younger voters. President Obama continued to venture forth using technology to reach his audiences by even doing an AMA-Ask Me Anything—on Internet news site Reddit.
Obama has clearly redefined how we use the Internet. His messages are seen and spread by more people than any other message world-wide. The fact that he is able to garner that much attention proves not only his ability to appeal to a mass audience, but his ability to adapt to the various media, and attain the necessary tools to be successful in this technological world.
The figurative beacon of hope that Obama has become is most evident in his ability to speak to the people using a medium that dignifies both parties as equals. What we can take from the wave of support that he has received, is that President Obama is not a President’s President, but rather a President of the people, for the people, by the people.
The Dalai Lama commented on the President’s re-election saying:
“When you were elected in 2008, you inspired the world with a call to take responsibility for the problems we face as global citizens. Since then, you have made earnest efforts to live up to that great hope and trust placed in you by the American public. I believe you have been re-elected now in recognition of that effort.”