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While Bob Dylan may not be known to be the most “socially savvy” artist around, a project that he released a couple months back is making many of us in the digital and social consulting world think twice about the social chops of the voice of a generation.
As I’m sure many readers are aware, SoLoMo (the intersection of social, location and mobile) is gaining momentum with brands, as it offers opportunities for marketers, retailers and consumers. Increasingly, sites such as stores, malls, airports, city centers and basically all of NYC, are pushing incentives and deals that compel passers-by to buy, buy, buy.
But something that is relatively new to the growing world of SoLoMo is musicians’ involvement in this area of mobile. With his most recent release, Tempest, Dylan partnered with creative agency CNNCTD+’s Sound Graffiti app to do just that. The app lets fans unlock free songs from the album when they visited various locations possessing special significance for him (including the venue where he first played electric guitar on stage). The geolocation technology can be accessed by iPhone users from http://www.listentobobdylan.com/home/.
Whether you’re a fan of the 71-year old icon or not, you have to admit this is a great example of a simple, integrated and relevant (and forward-looking) way to share the personal narrative of an artist – something we know fans continually crave.