Previous: StartUp Tour Keeps the Good Times Rolling
Social Media is everywhere, and at the forefront of Social Media is Twitter, and when used correctly it can be a very powerful tool. It is vital to StartUp Britain’s latest StartUp Tour campaign – which is currently on the road, and plans to reach 10,000 students at 40 different Further Education Colleges and Universities around the UK, on a double-decker bus (more information can be found here).
So, why should you and your business use Twitter every day?
1) Because everyone else is
I use Twitter every day, in fact, I have two accounts. And I see students, entrepreneurs and business advisers alike using Twitter on board our bus. Barack Obama is using Twitter in his electoral campaign, restaurants use Instagram to create menus, Mulberry made excellent use of #BrilliantBritain in the run up to their launch of ‘love letter to Britain’, brilliantbritainguide.com and Boris Johnson regularly invites us to #askboris.
Twitter is now intrinsic to modern life: the charity Water is Life recently launched a campaign based around a hash tag, #firstworldproblems. #firstworldproblems is a popular hash tag, and a platform that, in DDB’s opinion, ‘showcases concerns that seem important to those living in wealthy, industrialised countries yet are, in fact, trivial’. In this moving video, people from Haiti read out ‘#firstworldproblems’ – for example, a young boy complains “I hate it when my leather seats aren’t heated”, before the camera pans out to show him sitting on a mound of rubble.
2) You can connect with your audience
Your tweets should always give something to their audience: If you want to promote an event you’re planning, tweet to let your tweeps know where you’ve gone for lunch, and with whom, and that you’re planning said event,– they want to know things about you, and relate to you.
The easiest way to connect with your audience is by retweeting something interesting every day. This way you do not need to think of new, interesting content yourself, but you start to engage your followers. To build customer loyalty you should also interact with your followers – build a conversation with a follower. A meaningful one.
There is plenty of software out there to help you to assess when your followers are most active. Try FollowerTwonk - you can find lots of other information on there too.
3) Build better business relationships
At our StartUp Tour’s stop at Birmingham Metropolitan College, we were joined by the CEO of JC Social Media, Jodie Cole. Her company specializes in strategic social media. When I caught her in a moment that she wasn’t doling out valuable advice to students, she explained that ‘One of the best tools on Twitter is the ability to make lists of various Twitter accounts.’ But why?
‘It makes it far easier to engage with these people on a daily basis and build stronger business relationships. Try making a list named ‘clients’ and one named ‘prospects’, and make it your mission to talk to these people on a regular basis – they’ll soon remember you!’
4) You can increase your audience
The StartUp Britain team have been driving the hash tag #StartUpTour throughout our expedition around the UK – through personal accounts, and the @StartUpBritain handle. The interior of our bus encourages the use of Twitter, and our hash tag. As do our StartUp Tour t-shirts. And our efforts have been effective, #StartUpTour had an exposure of 2,759,818 impressions in the tour’s first 9 days, and reached 382,391 twitter users. As a result of our greater, extremely consistent activity, and encouragement of interaction with our campaign, the rate at which our followers grow has increased by 20% – so we can now reach a greater audience.
Checking the trending topics every day can also help with this – could your company lend some valuable advice or input into a conversation? If so, jump in there. You might just get yourself some new followers.
5) You can support your brand by using consistent messaging
You should deliver all messages in a manner consistent to your brand: followers will easily identify a contradiction between the way your brand is marketed elsewhere. Your tweets should speak for your brand – and support the way your followers already picture it. That way, whether you’re talking about your business, the weather or your firewall software, your brand will pop into your followers’ minds.
You should not be afraid to use Twitter as a platform to directly promote your company. But, you should do so in moderation – this way it will be more effective and less likely to convince your followers that you are ‘spamming’ their feed with pointless information.
To get a sense of what drives us, check out this Interview with StartUp Brtiain Co-founder Emma Jones and if you have any questions about the Tour please leave them in the comments section below, or e-mail us at firstname.lastname@example.org.