Glamour, beauty, style: Berlin celebrates one hundred years of fashion photography! The exhibition, named Timeless beauty: one hundred years of fashion photography form Man Ray to Mario Testino, is taking place at Berlin's C/O Gallery and will be open until October 28th.

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Sølve Sundsbø, Love, 2011 | source: myself.de

Glamour, beauty, style: Berlin celebrates one hundred years of fashion photography! The exhibition, named Timeless beauty: one hundred years of fashion photography form Man Ray to Mario Testino, is taking place at Berlin’s C/O Gallery and will be open until October 28th.

Condé Nast Publications, which publishes numerous magazines, among others Vanity Fair and Vogue, has opened its archives in New York, Paris, London and Milan for the first time, giving the visitors a unique opportunity to see how the fashion industry has developed and changed over the last hundred years.

The exhibition includes more than 150 prints as well as original magazines that have never been exhibited before. It covers a wide spectrum of work by a long list of world renowned photographers that made their mark in fashion industry, such as Edward Steichen, George Hoyningen-Huene, Erwin Blumenfeld, Irving Penn, Helmut Newton, Peter Lindberg, Mario Testino and many more. Their work represents the history of fashion photography from its beginnings to the present day.

Fashion photography is more than just regular photography. It tells the story of a certain era, and shows in an eccentric and distinctive way how fashion has evolved throughout the years, and more importantly how the perception of beauty has changed. During the 1960s models embodied freedom and spirituality; throughout the 1970s fashion became more edgy and innovative, and during the 1980s supermodels took over the catwalk. The digital era we live in is defined by endless striving for perfection and a highly controversial aspect of fashion photography: retouching.

It’s all there, bold, provocative, eccentric, powerful, the essence of high fashion from A to Z for you to see at the C/O Gallery in Berlin. The exhibition will remain open until October 28th.

Albert Watson, American Vogue, May 1977. | © Condé Nast | Source: iheartberlin.de

Clifford Coffin, American Vogue, June 1949. | © Condé Nast | Source: iheartberlin.de

Erwin Blumenfeld, American Vogue, March 1945. | © Condé Nast | Source: iheartberlin.de