According to Green Renaissance:
We endeavour to help companies communicate a transparent agenda for environmental change. With the environmental effects of bad business reflecting more and more prominently in the media, often, the good work that was being done went unnoticed, due to a lack of effective and engaging exposure.
We feel that more should be done to, not only bring attention to the unsung heroes of the green movement, but encourage more businesses to get on board. We’d like to encourage businesses to approach environmentalism not simply as a charity, but as an opportunity to work with the environmental sector as partners for a mutually beneficial end.
Urban Times heartily agrees. At the crux of their statement is the desire to achieve profit with purpose, where environmental conscience and social good is not a separate act of charity but a foundation of business and enterprise.
Amongst many more that they have produced, these three gorgeously produced pieces of film exemplify the efforts of the Green Renaissance. The first is a sort of mood-reel; a shout-out to the organizations and people with whom they collaborated in 2011.
The second video is narrated by Magrieta Leeuwschut, the factory manager at Isikhwama, one of two reusable bag suppliers to Woolworths. The wide range of brightly coloured bags are made from polypropylene as well as bags decorated with messages promoting energy- and water conservation as well as sustainable farming and fishing. The innitiative is a pick-me-up from the Sad Story of Plastic Bag use and helps protect our environment.
Cape Town based Isikhwama is 25% owned by two women who employ semi-skilled and unskilled, previously out of work, staff. With help from Woolworths enterprise development programme (Good Business Journey), what began as a four-person team producing 200 bags a week is now a seventy person enterprise producing around 30,000 bags each week.
Some of these bags are limited edition and help raise funds for conservation. such as the black rhino bag pictured in this article which helped raise over R700 00 for the the World Wide Fund for Nature (WWF) efforts to combat rhino poaching. It is touching to see the pride and joy the factory workers take in their jobs.
Finally, here is a very popular short film called ‘Flying Rhinos’ (with over 100K hits on vimeo) that documents the efforts of the The Black Rhino Range Expansion Project. Thhe project aims to expand South Africa’s severely threatened black rhino population by relocating rhino to less saturated areas. Watch in awe as these endangered species are literally airlifted from inaccessible areas- an act which entails suspending the sleeping rhino by the ankles for a short trip through the air to awaiting vehicles, where they are transported down to new locations.